top of page

About Abbie Hillis


Abbie Hillis

Founder | Executive Director

Abbie Hillis is the Founder and Executive Director of Gro Group. The drive and passion behind creating the company began after Abbie started her own events company and quickly realized that there is a need for comprehensive collaboration between events and marketing for companies small or big. Abbie firmly believes that when a team is cohesively working together to merge the efforts of events and marketing, there is greater success and added value to the financial investment. The Austin area is surrounded by startup companies that need marketing and business development assistance and Abbie created Gro Group to meet those needs. Abbie has over 10 years of event planning experience and has a BS in Sport Management from Texas A&M University with a focus on International and Cultural Management and a minor in Communication. Abbie is the creator of the Loving This Life Podcast, and founder of the 12th Woman, an advocacy group for sexual assault survivors at universities in the United States.


Abbie is a mother to a wonderful little boy, Kieran James, and a wife to Kieran Hillis. She is also a dog mom to an Australian Kelpie, Peanut, and a Chesapeake Bay Retriever, Honey. Abbie loves live music, soaking up sunshine whether it’s at the beach or in the mountains, and lives life firmly believing that if you put good into the world, good will come back to you. Abbie is passionate about what she does and would love to collaborate with you. 

bottom of page